The Role Played by Prices and Product Quality in Marketing There are millions of brands in the market with widely diverse product quality standards and pricing strategies. Some of them are meant for the lower… Role of Pricing and Product Quality in Marketing

Marketing Mix of Uber: 7P’s of Uber’s Service Mix The twenty-first century has seen the rise of several disruptive services that disrupted established business markets. Uber is also one of the businesses that proved digital… Uber Marketing Mix 7P’s

Apple I-phone Marketing Mix: All of you must be familiar with the iPhone and its popularity. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both… Apple I-phone Marketing Mix

Demographic segmentation   Segmentation is the process of categorizing customers into distinct groups for the purpose of marketing.  Marketing includes several things from research and development to advertising and promotions. However, for any kind of… Demographic segmentation in marketing

Marketing Mix of Unilever Apart from its large array of brands and products, Unilever enjoys global popularity because of innovation. Continuously for the past eight years, the brand has performed consistently and has enjoyed fast… Unilever Marketing Mix

Marketing Mix of Adidas Adidas has made a real come back in the past few years. Despite Nike’s challenge, it has emerged a strong player and is again in a mood to make its presence… Adidas Marketing Mix

A PESTEL/PESTLE Analysis of Pharmaceutical Industry The global pharmaceutical industry is expected to have grown to more than 1.12 trillion dollars by the year 2012. This trillion dollar industry is facing various uncertainties globally. A… Pharmaceutical Industry PESTEL/PESTLE Analysis

Generic and Intensive Strategies used by Walmart For any firm to win and lead in the 21st century, it is important to build a source of sustainable competitive advantage. There can be several sources of… Walmart Generic and Intensive Strategies

 Porter’s Generic Strategy – case of Starbucks For any firm to win in the highly competitive environment of the 21st century, it is important to have a source of sustainable competitive advantage.  Only the firms… Starbucks Generic and Intensive Strategies

PESTEL/PESTLE Analysis of Lenovo Lenovo, the largest PC maker in the world has registered some magnificent wins over a short period of time.  Since its incorporation in 1988, the brand has grown a lot and… Lenovo PESTEL/PESTLE Analysis