MARKETING

The Role Played by Prices and Product Quality in Marketing There are millions of brands in the market with widely diverse product quality standards and pricing strategies. Some of them are meant for the lower end consumers and some for the upper end. You can easily mark the difference between a Hyundai Eon and an […]

Marketing Mix of Uber: 7P’s of Uber’s Service Mix The twenty-first century has seen the rise of several disruptive services that disrupted established business markets. Uber is also one of the businesses that proved digital disruption could be the key to faster growth. The brand saw sharp growth based on innovation and grabbed a large

Apple I-phone Marketing Mix: All of you must be familiar with the iPhone and its popularity. It is considered to be the most advanced and innovative smartphone and comes loaded with features meant for both personal and professional use. In the first quarter of 2017, Apple’s I-phone has shown some great performance and sold more

Demographic segmentation   Segmentation is the process of categorizing customers into distinct groups for the purpose of marketing.  Marketing includes several things from research and development to advertising and promotions. However, for any kind of marketing communication to be effective, it needs to be targeted at the right group. Segmentation helps concentrate at the right

Marketing Mix of Unilever Apart from its large array of brands and products, Unilever enjoys global popularity because of innovation. Continuously for the past eight years, the brand has performed consistently and has enjoyed fast growth during the past two years especially. At least 60% of its brands have seen rise in market share during

Marketing Mix of Adidas Adidas has made a real come back in the past few years. Despite Nike’s challenge, it has emerged a strong player and is again in a mood to make its presence felt with full might. The brand has a unique appeal and its market share and popularity have grown in the

A PESTEL/PESTLE Analysis of Pharmaceutical Industry The global pharmaceutical industry is expected to have grown to more than 1.12 trillion dollars by the year 2012. This trillion dollar industry is facing various uncertainties globally. A market research firm ‘Evaluate Pharma’ projected a global growth rate for the Pharma industry of 6.3% CAGR through 2022. The

Generic and Intensive Strategies used by Walmart For any firm to win and lead in the 21st century, it is important to build a source of sustainable competitive advantage. There can be several sources of competitive advantage. For example one firm gains competitive advantage through technological innovation and the other through skilled human resources.  

 Porter’s Generic Strategy – case of Starbucks For any firm to win in the highly competitive environment of the 21st century, it is important to have a source of sustainable competitive advantage.  Only the firms like Apple, Google, Microsoft, Starbucks etc. that have acquired a sustainable competitive advantage have been able to reach the leadership

PESTEL/PESTLE Analysis of Lenovo Lenovo, the largest PC maker in the world has registered some magnificent wins over a short period of time.  Since its incorporation in 1988, the brand has grown a lot and managed to retain a market share of 21% even in a period when the entire PC market is facing a