Role of Social Media in Fashion Marketing: How the luxury fashion brands are using social media accounts to reach their customers? The world of fashion marketing is vibrant and filled with diverse colors. However, due to the high level of competition, the fashion world cannot do without marketing. While brand name and image matter, it […]
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A Detailed look at the Marketing Mix of Axe and Its Marketing Strategy Axe Marketing Mix Unilever’s Axe is among the most well known men’s grooming brands of the world. It is among the best from the house of Unilever and enjoys high level of popularity and brand loyalty.  Axe sells in more than 90
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 Google’s Innovative Marketing Strategy: How marketing helps build brand equity and find faster growth? Google’s global reach has made people twist their minds over its marketing strategy and whether it has one. World’s most popular search engine does have a marketing and branding strategy. At a deeper look, you will find its focus on quality
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The Use of Outdoor Advertising for Brand Promotion and Market Growth 21st century is an era of technology where most of the marketing takes place in the web world. It is because now people are stuck for longer on their I-phone and I-pad screens. Internet has become the main battlefield for marketers and brands fight
Importance of Branding Strategy for Small Businesses When you say that branding is the soul of your marketing strategy then you know its critical importance for the long term success of your business. However, most people connect branding with the big brands only. Small businesses often fail to be mindful of this part of their
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Starbucks Social Media Marketing Strategy Starbucks, with its more than 22,500 stores globally, is the largest as well as most successful coffeehouse chain in the world. Apart from its premium quality products, the brand is also known for great customer service. The company has earned a positive reputation for its ethical and accountable business model
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Nike Social Media Strategy There are several things about Nike that are worth noting. Apart from being innovative in terms of products, product quality and design, it is also innovative in terms of marketing. The brand has made great use of digital marketing to promote its brand and products. The focus is not just on
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Social Media strategy of H&M (Hennes & Mauritz) Social media has become an important platform for all the brands trying to get close to their target market. Like the other fast fashion brands H&M has also grown fast during the recent years. The credit to a large extent goes to its heavy focus on
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Air BnB’s Pestel Analysis Leading the sharing economy are two names – Air BnB and Uber. Both have risen fast and have disrupted the existing norms and have emerged as major contenders for the traditional businesses. However, Air BnB’s ride is slightly tougher than Uber. Its disruptive innovation model
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Marketing Mix and Marketing Strategy of CVS Health Health care in US has evolved at a fast rate and if CVS Caremark has emerged as a winner then the reason is its ability to deliver affordable, accessible and effective care. The health brand is in a strong position to take upcoming challenges head on and
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