MARKETING

3M and Honey Comb Frameworks of Social Media Introduction: The social media landscape has changed a lot in just a decade. Rise of social networking affected the communication landscape of the world. From the news media sites to big businesses and individual users of all ages are using  social media for one purpose or another. […]

Sample Marketing Plan for a Smartphone Brand ‘Phoenix Z1’ Executive Summary : Phoenix Z1 is the latest offering from Phoenix – a 5.6 inch smartphone that offers excellent work and fun features. Z1 is made keeping in mind the needs of the modern generation. An innovative smartphone that comes loaded with more than 30 apps

 Social Media Strategy of Honda Motors Social media has become a very important channel of marketing and promotions for the automotive brands. From Facebook to Twitter and Instagram, the automotive brands including Honda are everywhere. They connect with their millions of followers on the social media and keep them engaged with their social media posts

 Honda Motors Marketing Strategy: An Analysis Honda is a leading manufacturer of automobiles and motorcycles. It is a global brand that  has brought several attractive car and bike models to the market. In the recent years, its sales have grown fast. North America is its leading market accounting for a very large part of Honda’s

Marketing Lessons from Steve Jobs: Importance of Core Values Steve Jobs is a source of inspiration for millions around the world. Apart from being the co-founder of Apple Inc, he is famous as one of the world’s best marketers. While Steve’s career remained filled with ups and downs till his return to Apple, still he

    Coca Cola Heist Advertisement Rhetorical Analysis Coca Cola is one of the leading soda beverages brands of the world. Apart from its large product portfolio with varying flavours, the brand is also known for its excellent marketing capabilities and advertising campaigns. You can identify the Coca Cola brand by its name and its

Business Growth and Marketing Strategies of Pepsi Contents: Introduction Marketing strategy of Pepsico: Market Positioning and segmentation Large Investment in Marketing Product and Packaging Innovation Digital Marketing Campaigns and Big Data Sports Marketing and sponsorships Pepsi Social Media Marketing Facebook strategy Twitter strategy YouTube Strategy Instagram Strategy Major Investments in CSR and Sustainability Pepsi Business

Nike ‘Follow Your Dreams’ Advertisement : Rhetorical Analysis The Nike name inspires energy, enthusiasm and more than everything, the ability to cover the distance to your dreams. Nike is ‘innovation in sports’. Its ads are just as innovative and end up impressing viewers more than expected. What is so magical about these ads? They make

Rhetorical Analysis of ‘Want It all’ Advertisement by Nike  Ads are created to affect. However, few of them make their mark and are effective as expected. It is because to persuade your audience can be difficult. Only if your ad has the right appeal, it will reach its target. For a strong appeal, ads use

How important is customer experience to the marketing of a brand? The importance of customer experience to the marketing of a business brand is now well known. Customers are more likely to stay loyal to the brands that  provide a better customer experience. This does not apply just to hospitality or QSR brands but other