BUSINESS

        Burger King SWOT Analysis   Introduction: Burger king is one of the most well known QSR brands in the world. It is the second largest fast food hamburger restaurant in the world by its number of stores. By December 31, the total number of Hamburger restaurants including the ones owned and franchised was 15,003. […]

 McDonalds Five Forces Analysis McDonald’s is a globally well known chain of fast food restaurants that is comprised of both company owned and franchised restaurants.  The company sells quality food and beverages at various points throughout the world in more than 100 countries. Primarily, however, the brand is a franchisor 85% of whose restaurants are

Social Media for Small Businesses: Expanding Your Reach and Customer Base   The advent of social media brought several important changes to the way businesses had been marketing themselves.  It offered a cheaper means to market your brand while also providing a way to expand your reach.  Social media has helped millions of businesses around

American Airlines Five Forces Analysis American Airlines Group Inc. (AAG) (parent company American Airlines), was founded in the year 1934. It operates an average of nearly 67,000 flights per day to nearly 350 destinations across more than 50 countries together with its wholly owned regional airline subsidiaries and third party regional carriers operating as American

              Five Forces analysis of Delta Airlines Delta Airlines which is known best for its industry leading global network serves more than 180 million passengers every year. The airlines brand is present in six continents and serves 323 destinations across 59 countries. It owns a mainline fleet that consists

 Air BnB Generic and Intensive Strategies The growth of the sharing economy is one of the most important events of the twentieth century. Apart from Uber, one of the leading names in the sharing economy is Air BnB. While the brand has been running on venture funding, now the time to earn profits has come

 Importance of Marketing for Small Businesses Small businesses are the lifeline of the local economy and cater to the needs of a very large segment of customers.  Customers do not shop all the time from only the big brands. For many of their needs they have to depend on these smaller businesses.  In several areas,

A discussion of Porter’s Generic and Intensive Strategies used by Uber Uber is now a well known name in most corners of the world. The fast and sharp rise of the ride sharing services provider is a testimony to the fact that technology is the biggest source of market disruption in the twenty first century.

Importance of Customer Retention for Small Businesses and Retention Strategies Apart from competition, there can be several mind boggling challenges before small businesses. From limited marketing budget to customer service and maintaining high product/service quality, challenges before them abound. In a highly competitive environment, not just attracting new customers it is also important to retain

    Ecommerce Industry Five Forces Analysis The Ecommerce industry has flourished at an impressive rate during the last few years. The reasons include growing economic activity around the world and the growth of technology. Both these factors have an important influence on the growth of the e-retail industry.  Particularly, it is in the US