BUSINESS

Microsoft Strategic Analysis Introduction: Apart from being the maker of Windows Operating System , Microsoft is also well known as  a cloud player. However, the technology industry has seen higher competition during the recent years. Apart from Apple and Google, several other technology and especially cloud players are competing with Microsoft’s products and services. In […]

Amazon Strategic Analysis Introduction: Amazon, the leading e-commerce brand of the world, led by Jeff Bezos was first incorporated in Washington in 1994 and again in Delaware in 1996. For the first time, its website was launched in 1995. The brand has continued to see very fast growth and has come a long way since

Aviation Industry: Key Opportunities and challenges in the near future The aviation sector is being affected by several factors that are economic, technological, political and social in nature. However, industry sources have posted a positive outlook for this sector in the coming years. Despite a challenging industry environment in the recent years, aviation has continued

General Electric Strategic Analysis : General Electric is an industry leading high technology brand with business operations across eight business segments that include power, aviation,  healthcare, transportation, capital, energy connections and lighting, renewable energy and oil and gas.  GE has continued to push the line in all these areas to create strong competitive advantage and

Who are the suppliers of Apple company? Apple has  large & global supply chain that is populated mostly by Asian suppliers. A very large part of its supply chain is located in China and other Asian countries including Japan, Malaysia, Philippines & Taiwan. This is a list of main 200 suppliers of Apple including component

Apple Strategic Analysis Apple is well known as  technology giant and an innovative company that  has brought several superhit products to the market including iPod, iPad and Mac. The company has made a strong return in the recent years. While the computing industry has been seeing a decline in the recent years, in 2017 and

How Digital Billboards help with business growth?   (This is a guest submission by Michael Federed.) The world of advertising has kept changing at a tremendously fast pace due to fast emerging technologies. Several new technologies have emerged in the recent decade that  have entirely changed the face of advertising. Digital technology has taken over

Human Resource Management and Organisational Culture at Adidas Group Adidas is a leading name in the sports shoe industry and while this industry has grown at a fast rate during the recent years, it is also known for intense competition. As a result,  brands are investing in multiple areas to overcome the competitive pressure from

Business Strategy of Adidas Business strategy has a very important role in the making of any market-leading brand. The 21st-century marketplace is highly competitive and to stay ahead of others you need a strong business strategy. Changes happen fast in the business world. However, strategy is at the foundation of everything you need to excel

Adidas Strategic Analysis Adidas is among the leading names in the sports shoe and apparel industry. During the recent years, the brand has made some strategic changes in its business model. This has led to better performance for Adidas. However, to grow faster internationally, this time the company has focused on the metropolitan cities. It