BUSINESS

Sources of Competitive Advantage in the Laptop & PC Industry The laptop and PC industry saw a decline in the recent years caused by the rise of mobile computing and growth in sales of large screen smartphones and tablets. Yet, it is a very large industry and will continue to play a dominant role in […]

Open Ending of the last chapter of A Passage to India Forster has left the ending of A Passage to India open. The last chapter looks like the beginning of a new story. All cards have been laid and at the end everyone has to go his own way. Aziz and Fielding are friends but

SWOT Analysis of Apple 2018 #INTRODUCTION: Apple is an innovative technology brand that enjoys very high level of popularity globally. It is a major player in the laptop as well as smartphone industry. While the laptop industry saw a slowdown in the recent years, the smartphone industry has kept growing faster. The newest release from

Nano technology: Applications, advantages and disadvantages Nano-technology is among the most advanced fields of science and like every advanced field, it is full of both risks and opportunities. Several government and private bodies are investing in research on nanotechnology since the field holds immense potential. While the technology holds strong potential in various areas from

Wuthering Heights Chapterwise Summary and Analysis: Chapter 1 to 11 Chapter 1 : The novel opens with a  description of the main settings ’Wuthering Heights’ and main character Heathcliff by Lockwood, the primary narrator of the novel. The date is the beginning of the nineteenth century.  Lockwood finds the natural settings of his new hideout

Research designs in marketing research and their types: Exploratory, descriptive and causal A common definition of research is gathering and analysing information systematically. After having set the objectives of research, next step is to decide the research design which best suits the research objectives. It is on the basis of the research design that the

What is Non Probability sampling? Highlight its types. Non Probability sampling unlike probability sampling does not offer all the subjects equal chances of being selected. True random sampling is always difficult to perform because the researchers are bound by time, money and other constraints which inevitably leads to them using another sampling technique called non probability

What is Probability sampling? What are its types? Probability sampling is a sampling technique that allows each participant equal chances of of being selected in the process of sampling. The researcher uses methods of sampling that guarantees each subject equal opportunity of being selected. It is achieved by using the process of randomisation. This helps

What is sampling in research? Statistical sampling means selecting a small group or a sample group  as a representative section of the entire population and to perform a statistical experiment on it and then relate (extrapolate) the findings to the larger population. In several experiments, you cannot sample the entire population because it would not

iPhone X marketing Mix and Marketing Strategy Apple as a technology brand needs no introduction. While the company made an explosive return in the recent years, this kind of growth was mainly due to the strong sales of i-Phones. It is again on the top of the Forbes list. Tim Cook is delivering better than