BUSINESS

Uber’s Debacle is a Cultural Lesson for Startups Uber’s culture is criticized as complicated and heavily toxic for a technology company. For a technology company, such a culture can lead to higher friction among staff, drive the attrition rate higher and hurt the brand’s reputation. It can also lead to loss of employee morale, a […]

Alphabet is a large group of companies. Excluding Google, the other subsidiaries of Alphabet are collectively known as other bets. These other bets are mostly the innovative ideas from X, Alphabet’s moonshot incubator.

Alphabet, the parent company of Google is a collection of several companies, Google being the largest among them. Alphabet reports the other businesses as ‘Other Bets’ in its form 10K every year. Among the other bets of Alphabet are Access, Calico, Verily, Capital G, GV, Waymo and X. Some of these businesses in which Alphabet

DELTA AIRLINES: A SWOT ANALYSIS 2020 Delta is one of the leading airlines based in the United States with operations across the US and 50 more countries. Delta operates a hub and spoke model. The headquarters of Delta Airlines is in Atlanta, Georgia. In 2018, Delta carried more than 152 million passengers according to the department

How Macroenvironmental Forces Affect Business Growth? The macro-environment of a firm consists of major uncontrollable forces that affect its decision making and performance. There are six major macro-environmental factors affecting the decision making and performance of a firm. They are economic, demographic, sociocultural, technological, natural and political forces. While these forces are outside the control

A VRIO Analysis of Microsoft Inc: Leading Core Competencies. Microsoft is one of the leading technology brands in the world known mainly for its Windows OS and Microsoft Office Software. The tech giant has experienced rapid growth in its market cap during the last year. The market cap of Microsoft is now above 1.2 trillion

Marketing in the Medical Industry When you work in the marketing industry, you understand how competitive it can be when you’re bidding for a job. One major way to help give yourself a boost over your competition is to ensure that you have a well-rounded portfolio to showcase the incredible work you’ve done. However, continue

A SWOT Analysis of Google Google is one of the leading technology brands with strong brand recognition and a large range of innovative products and online services. Apart from the leading and fastest search engine, Google has also brought a large range of other products and services used by individuals and businesses worldwide including cloud-based services.

VRIO Analysis of retail brand Walmart: Walmart is the leading retailer of the United States whose main competitive advantage comes from its EDLP strategy. EDLP means everyday lower prices. The retail industry in the United States has grown highly competitive and apart from the e-commerce leader Amazon, physical retail brands including Costco, Target, Best Buy,

Strengths and Weaknesses of Southwest Airlines. Southwest Airlines is a leading US-based airline company with operations across 40 US states and some international destinations. In 2018, it was the largest domestic carrier in the United States with the highest number of enplaned passengers. Southwest carried more than 163.6 passengers in 2018. Southwest unlike the other