BUSINESS

British Airways is among the leading UK based airline companies owned by the International Airlines Group (IAG). British Airways operated a fleet of more than 300 aircraft and operates flights to international destinations across 70 countries. The airline brand carries more than 40 million passengers each year. 2019 was a year full of challenges and opportunities […]

Ford Motors is among the leading car brands in this world. It has brought a large product range of fuel-efficient and secure car and SUV models to the market. The product portfolio of Ford also includes luxury cars, SUVs, and crossovers made by the Lincoln brand. The company has always focused on creating a reliable

Ford Motors is one of the leading automobiles brands in the world with an extensive global presence. Apart from a large product portfolio, the company is also known for its focus on innovation and customer experience. Ford has also established a strong global manufacturing and sales network which has played a major role in helping

Toyota is a leading global automobile brand based in Japan. The company has managed a strong international presence through its large sales and distribution network and has achieved high popularity worldwide through a continuous focus on technological innovation. Apart from strong production capabilities, Toyota also has a strong global supply chain which plays a core

IKEA is a leading global brand of home furnishing products. The company sells stylish home furnishing products that appeal to the taste of the modern people at affordable costs. The main factors behind the popularity of the IKEA brand are its low costs but good quality products. The company has managed its supply chain and

Pepsi is one of the two leading brands in the soda industry with a global presence and strong global sales and distribution network. Apart from being a highly competitive brand of nonalcoholic beverages and snacks, Pepsi is also the strongest rival of Coca Cola. The company has managed its global distribution network with the support

IKEA’s sustainable competitive advantage comes from several sources including but not limited to operational efficiency, brand image, strong supplier network, large product line, and cost leadership. As a home furnishing brand, IKEA has grown into the world’s most famous company which has sincerely focused on providing a superior customer experience through a differentiated franchise-based business

IKEA is a leading home furnishing brand with a strong international presence and a huge customer base. However, apart from being a brand of affordable home furnishing products, IKEA is also an innovative brand that focuses on maximizing customer satisfaction through democratic design. The concept of democratic design is the core element of IKEA’s value

British Airways is among the leading airlines companies based in the UK. It is owned by the International Airlines Group and operates a fleet of more than 300 aircraft. British Airways is also among the leading European international flight operators flying to more than 70 different countries and carries more than 40 million passengers each

Based on the type of customers, products are classified into two categories which include consumer products and industrial products. The consumer products are the products that people buy for personal consumption. The consumer products have been classified on the basis of the shopping habits of people. Apart from the difference in how people buy them,