BUSINESS

VRIO Analysis of Google

The resources and capabilities of a company are its drivers of competitive advantage. Nearly everything a business owns can be classified as a resource or capability. By understanding the resources and capabilities of different enterprises, one can understand why operational performance varies from one business to another. To achieve a source of sustainable competitive advantage,

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Business Growth Strategy of Google: A Case Study.

Google (NASDAQ: GOOGL), apart from being the search giant, is also the leader in the digital advertising industry. The company has enjoyed enormous growth over the last five years, driven by increased technology usage worldwide and a fast-expanding smartphone user base. While Google is the undisputed leader in search advertising, it also enjoys the lion’s

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How smartphone brands performed during the pandemic?

Smartphones, mobile phones, and wearables constitute a large part of the technical consumer goods industry that was worth $1.23 Trillion in 2018. In the same year, global smartphone sales amounted to $522 billion. However, the sales of premium smartphones were stronger in 2018 compared to the previous year. According to Statista, the number of smartphone

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6 Awesome Team Building Activities for the workplace

Team building doesn’t have to be expensive. With a little creativity and goodwill from the leadership, any company can hold educational and enjoyable team building activities within the workplace without breaking the bank. After all, team building activities are, fundamentally, any social activities that help team members understand each other better, both at a personal

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