BUSINESS

Facebook is the leading social media network with a huge base of loyal users worldwide. The social media network has experienced enormous growth in recent years despite the tough competition from YouTube and other social media websites. Apart from its focus on innovation, the increased smartphone usage worldwide and proliferation of internet technology have also […]

Lenovo is the market-leading brand of PCs and laptops. Despite fierce competition from Apple, HP, and Dell, Lenovo, a Chinese brand, quickly rose to become the largest computing brand globally.  Despite the impact of the pandemic on its business, the company registered strong growth in its net revenue and gross profits during 2020. Apart from

KFC is a leading restaurant chain and a part of the Yum brands. With its 25,000 stores operational across 146 countries and territories, the brand is among the leading restaurant chains with a global footprint. The brand is also the leader in the QSR chicken segment. It is run mainly by franchisees. 99% of KFC

Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede or follow these activities. The term consumer can refer to individual consumers

CONTENTS:PRIMARY DATA DEFINITIONSECONDARY DATA DEFINITIONDIFFERENCES BETWEEN PRIMARY AND SECONDARY DATA Understanding the Differences between Primary and Secondary data Data collection is an important part of market research. Whether for understanding complex issues or answering questions and for hypothesis testing, researchers need to collect data. The data they collect for the purpose of research can be

The three largest cloud players in the industry include Amazon AWS, Microsoft Azure, and Google Cloud. Following the Covid-19 pandemic, the shift towards digital technology has accelerated leading to more and more companies utilizing cloud-based technologies and services to accelerate their digitalization. People are buying products online mainly and the shift that the pandemic has

 The QSR industry globally is populated by several small and big brands. Apart from the industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, and others, there are several local brands catering to local demand across various markets.  There are a very large number of brands operating in the QSR sector in the US

Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence consumer buying behavior. In Kotler’s words, “The consumer’s choice results from the complex interplay of cultural, social, personal, and psychological

Sample apology emails to customers for the delivery of a defective product. It is not rare for sellers to receive complaints from customers related to product quality or defect. However, even with many quality check processes in place, sellers may end up shipping a defective product to the customer. In such a situation, the customer

Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe brands, the company is also a leading competitor of Nike, the world’s biggest sports shoes and apparel brand. While the company experienced a decline in sales