Facebook is the leading social media network with a huge base of loyal users worldwide. The social media network has experienced enormous growth in recent years despite the tough competition from YouTube and other social… Pestle analysis of Facebook

Lenovo is the market-leading brand of PCs and laptops. Despite fierce competition from Apple, HP, and Dell, Lenovo, a Chinese brand, quickly rose to become the largest computing brand globally.  Despite the impact of the… Lenovo sources of competitive advantage

KFC is a leading restaurant chain and a part of the Yum brands. With its 25,000 stores operational across 146 countries and territories, the brand is among the leading restaurant chains with a global footprint.… KFC’s sources of competitive advantage

Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associated with the purchase, use, and disposal of goods and services, including the… Personal factors affecting consumer behavior

CONTENTS:PRIMARY DATA DEFINITIONSECONDARY DATA DEFINITIONDIFFERENCES BETWEEN PRIMARY AND SECONDARY DATA Understanding the Differences between Primary and Secondary data Data collection is an important part of market research. Whether for understanding complex issues or answering questions… Primary versus secondary data

The three largest cloud players in the industry include Amazon AWS, Microsoft Azure, and Google Cloud. Following the Covid-19 pandemic, the shift towards digital technology has accelerated leading to more and more companies utilizing cloud-based… Revenues of largest cloud players in 2020

 The QSR industry globally is populated by several small and big brands. Apart from the industry-leading global brands like McDonald’s, KFC, Domino’s, Burger King, Subway, and others, there are several local brands catering to local… Which factors affect demand and popularity in the QSR industry?

Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence… Which psychological factors influence buying choices?

Sample apology emails to customers for the delivery of a defective product. It is not rare for sellers to receive complaints from customers related to product quality or defect. However, even with many quality check… Apology Email to Customer for Defective Product

Adidas Five Year Business growth Strategy Adidas is a leading sports shoe brand, headquartered in Herzogenaurach, Germany. Apart from being, one of the largest and most popular sport shoe brands, the company is also a… The latest growth strategy of Adidas