BUSINESS

Important Business Growth Strategies: Market penetration, integrative growth strategy and diversification Companies have various growth strategies available before them if they want to grow their business. Some of the most common growth strategies utilized by companies are penetration, diversification and integration. Of these three growth strategies the one that is considered least risky is the market […]

Both Microsoft and Amazon have been known for being ruthless at setting performance standards in past. The Rank and Yank system used by the two big employers was a big pain for their employees. However, with time pressure related to ethical and responsible management of HR has increased on both companies. The result was that

An analysis of Mission and Vision statements of Lenovo Lenovo, incorporated in 1988 was born as Beijing Legend Computers in 1984. It became the top PC vendor in 1999 and in 2003, it became the world’s leading PC company and the third smartphone company.  By 2005, it had acquired the PC division of IBM. Apart from laptops and PCs, Lenovo

Most global companies have understood the importance of Human Resource management for being successful. Human resource management has become central to excellent performance. The more skilled and well managed a company’s staff is, the easier it is for the company to achieve strong performance and productivity. It is why the focus of businesses has remained

Risks of Suggestive Advertising Advertising is generally viewed as an activity whose purpose is to generate sales and profits.  However, this is a limited view because advertising serves a larger purpose. Not all advertisements are meant to  lure customers, some may be meant to inform and some may even be meant to warn. However, in a business context,

Understanding the Five Forces Model by Michael E Porter Michael E Porter developed the Five forces Model in 1980. There are five important forces at the core of this model. Porter showed these forces were a part of every industry and market. They affected the intensity of competition and determined the profitability of any industry.

Starbucks Value Chain Analysis The concept of Value Chain was introduced by Michael E. Porter of Harvard Business School. Value chain covers the entire range of activities included in the process of bringing a product to the market and to the customer. Beginning from the process of obtaining raw materials to the final sale of

Automobiles Industry Value Chain Analysis  Value chain covers the entire range of activities from the conception of the product to its final delivery into the hands of a customer. In case of the companies involved in the production of goods, there value chain begins from the acquisition of the raw materials. It consists of all

Apple Inc. Five Forces Analysis Porter’s Five Forces model is an analytical tool that was named after its developer Michael E Porter. Porter developed this model in 1980 and since then it has come to be widely used to analyse the profitability and attractiveness of industries. The focus of the model is on five important

Pestel/PESTLE/PEST analysis of Apple Apple is the world’s most valuable brand according to the Forbes’ 2016 ranking. However, things seem to have started changing. Apple’s brand value has plummeted as the laptop and PC market is experiencing a decline globally. The tech giant released Apple watch with the hope that it would be a success