BUSINESS

Discrimination and its effects on workplace harmony and job satisfaction EEOC has formed laws against discrimination. However, it is still far from being over from American workplaces. The fear of law works to an extent but it does not always provide the inspiration to act.  Fear several times fuels more discrimination. So, discrimination instead of getting […]

HRM: Increasing Strategic Importance The image of HR as a strategically important function had started changing decades ago. Now, its importance in terms of organizational efficiency is more than established. Since organizations like Google proved that people could be a source of competitive advantage, focus has shifted towards deriving better value through improved HR practices and

An Analysis of Hilton’s Mission of Vision   Since being founded by Conrad N Hilton in 1925, Hilton Hotel has expanded its presence to 104 countries. It is among one of the largest and fastest growing hospitality brands of the world that has 14 world class brands in its portfolio. Hilton hotels and resorts is

What role does family play in consumer decision making? How much are our buying decisions affected by our role in the family? Family plays an important role in most of our buying decisions. Our selections are based upon several important considerations, many of them influenced by our families and our roles in them. Whether it is

Why is the Hawk’s Nest Tragedy considered the worst industrial disaster in US history? Union Carbide is well known for its cases of ethical violation. The Bhopal gas tragedy and the Hawk’s Nest tragedy are two of the worst cases that brought to light the poor workers’ concerns. The Hawk’s Nest tunnel tragedy is considered to

Sustainability Initiatives by Coca Cola Sustainability has become a major concern for all the big brands globally. Several of them have made serious investments in this area and are also reaping the benefits. Many brands have invested in large scale green projects to protect the environment and reduce their carbon footprints. Some of the key

Why businesses must invest in sustainability? Sustainability has grown to become a more important concern today than it was three decades ago. More and more businesses have now started concerning themselves with sustainability and its benefits. Overall, along with CSR, it has emerged as one of the most dominant themes in the business world in

How culture affects consumer behavior? Need for cultural awareness A plethora of research has accumulated that shows a strong relationship between culture and consumer behavior. Culture is an important force that has a deep impact on several things in people’s lives from their taste to their wisdom and basic choices. It affects the style a person

Most Common Causes of Stress at Workplace Stress is defined as a result of some external force acting upon an organism, structure or system with the ability to disrupt its equilibrium and cause strain. Such forces can be of several kinds including social, economic, physical or emotional which may require us to change. However, our

Why is teamwork important? How can it improve workplace productivity? Teams have become central to organizational performance in the 21st century. Organizations themselves have taken the form of large teams composed of smaller ones. From marketing to HR, finance and sales departments, all of these are the smaller teams that  together make the bigger group.