BUSINESS

TOWS MATRIX for STARBUCKS: A TOWS Matrix can also be understood as an extension of the SWOT matrix. A SWOT matrix helps us identify the strengths, weaknesses, opportunities and threats for a business. However, a TOWS matrix helps with strategy formulation on the basis of the identified factors. It is an analytical tool that helps […]

An analysis of Organizational Culture at Google There are three important things that are absolutely outstanding about Google’s culture. They are risk taking, innovation and employee friendliness. At Google, the employees are challenged to take risks. Its foundation was laid on innovation and creativity is built into the brand’s DNA. However, it is known not

Apple’s Corporate Culture: An Analysis Apple has been known for a very high level of confidentiality and pressure since its initial days. In those days it was an effective strategy that produced mind-blowing results. However, the pressure is an inseparable part of any technology company’s business. Even Google which is known for its employee-oriented culture

Target Five Forces Analysis The retail landscape of US has grown highly competitive. There are several US and non-US brands that are competing for market share. Target is one of the best known retailers in US which faces tough competition from Walmart and Costco.  Amazon as the biggest e-retailer also poses a strong threat to

Employee Turnover: How to reduce High employee turnover rates are a major problem across several organizations globally. So much is spent on recruitment and training and then the employees leave for reasons that may look inappropriate. Several times managers are in a fix over how to prevent it or reduce the churn rate since it

A Five Forces Analysis of Lenovo Lenovo was originally known as Beijing Legend computers and was officially renamed as Lenovo at the time of its incorporation in 1988. In a very short period of time, it has registered several critical achievements based on a smarter strategy. One of its most critical achievements was the acquisition

Five Forces analysis of Walt Disney Company Disney is among the largest media and entertainment companies of the world. However, apart from that  it is also a familiar name across the globe that has acquired immense popularity and  particularly among the kids. The entire Disney experience is a unique experience in itself. Apart from its theme

A Five Forces Analysis of the Automotive Industry The great recession had hurt the revenues and profitability of automobile manufacturers deeply. Some of the most well known brands had reached the verge of bankruptcy. Had not the government intervened, it would have been quite difficult for these brands to survive. However, now that the recession

Mission and Vision Statements of Under Armour   Under Armour is a renowned maker of athletic gear. The brand was established in the year 1996 and since then it has expanded its presence globally. Outside US too, the brand has established a strong presence. The brand has had several partnerships with elite professional teams and

A PESTEL ANALYSIS OF COSTCO Wholesale Apart from being one of the leading retail brands in USA, Costco is also the largest warehouse chain in the world. Costco Wholesale was founded in the year 1983. Since then the brand has seen a lot of national and international growth. Today, Costco is a financially strong brand with