BUSINESS

Porter’s Generic and Intensive growth Strategies used by Coca Cola Coca Cola, the soda beverages giant is the leader in its industry. 21st century is marked by intense competition and any brand that wants to remain ahead of the others must have one or another critical advantage. A sustainable competitive advantage helps brands get ahead […]

The 21st century is known for intense competition across industries and among businesses.  Every brand that is at the top is there because it has built a strong competitive advantage. Without a competitive advantage, any brand will find it difficult to get ahead of its competitors. Ikea is a well-known home furnishing brand. Apart from

Generic and Intensive Growth Strategies Used by Google Google is the number one search engine in the world. In a limited time, it has acquired the leadership position in the business world. Apart from being one of  the most valued companies, the brand is also known for technological innovation and has retained the lion’s share

Under Armour’s (Sportswear and Apparel) Generic and Intensive Strategy Under Armour is best known for its innovative brand image.  The brand has continued to innovate and bring new products since its inception. This is also the main source of its competitive advantage. Today’s business environment is highly competitive where Under Armour is faced with tough

Generic and Intensive Strategies of Microsoft 21st century is an intensely competitive era where the companies are engaged in a fierce battle for market share.  In such a situation for any company to build and maintain a strong market position, it is important to have one or the other competitive advantage.   Companies that have

Apple generic and Intensive Strategies: In the 21st-century business environment, it is not easy to achieve a distinct and differentiated position for any business. Competition has grown intense and to remain a leader, brands must have a distinct competitive advantage. Having just an excellent product or infrastructure is not enough, however, they too can be

Amazon’s Generic and Intensive Growth Strategies The business environment of the twenty first century is highly complicated. It is not easy to survive the intense competition and to survive it any company must have a source of sustainable competitive advantage. Now, competitive advantage can arise from multiple sources.  It is not just technology or an

Generic and Intensive Strategies used by Costco Founded in 1983, Costco has grown to become the largest warehouse retailer in the world.  In the 21st century competition has grown highly intense and Walmart and Costco are taking the lead in the battle. Costco is not just financially strong but has also grown an impressive presence

Summary and Analysis of Dhumaketu’s The Letter Dhumaketu’s The Letter is about human emotions and their importance in a person’s life. The central character in this story is Ali who used to be a hunter in his days of youth.  He used to be a skilled hunter and many said that it was because of his

Summary and  analysis of Vikram Seth’s The Frog and the Nightingale Vikram Seth’s The Frog and the Nightingale is a poem in the form of a short story with a moral lesson (an allegory). The frog and the nightingale are the two characters that basically represent humans and human  traits. One is talented and modest,