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Adidas and Reebok Net Sales

The chart above displays the net sales of Adidas group from its Adidas and Reebok brands from 2009 to 2020 in billion Euros. In 2021, Adidas reached and agreement with the Authentic brands Group to sell Reebok for 2.1 billion. The table below shows the net sales of Adidas group from its Adidas and Reebok brands from 2009 to 2020.

Reebok had generated 1.409 billion in net sales in 2020 compared to 1.75 billion in 2019.

Net sales of Reebok and Adidas brands 2009-2020

Amounts are in Billion Euros.

YearAdidas Brand Net sales(Billion Euros)Reebok Net sales(Billion Euros)
2020€ 18.095  € 1.409
2019€ 21.5€ 1.75
2018€19.85€1.69 
2017€18.99€1.84
2016€ 16.33€1.77
2015€ 13.94€1.75
2014€ 11.77€1.58
2013€ 11.06€1.6
2012€ 11.34€1.67
2011€ 9.87€1.94
2010€ 8.71€1.91
2009€ 7.52€1.6

2020: In fiscal 2020, Reebok generated 1.4 billion in net sales for Adidas. However, it was the last year of Reebok with Adidas. The 2021 figures do not include Reebok sales.

2019:

During 2019, the net sales of Adidas from Adidas brand grew to € 21.5 billion Euros compared to € 19.85 billion Euros in 2018. Net sales of Reebok grew to €1.75 billion in 2019 compared to €1.69 billion in 2018.

2018:

  • In 2018, net revenue of the Adidas Group increased from its Adidas brand, whereas revenue from Reebok declined.
  • Net Revenue from Adidas brand grew to €19.85 billion in 2018 from 18.99 billion Euros in 2017. 
  • Net Revenue from Reebok was 1.69 billion Euros in 2018 compared to 1.84 billion Euros in 2017.