Research designs in marketing research and their types: Exploratory, descriptive and causal A common definition of research is gathering and analysing information systematically. After having set the objectives of research, next step is to decide… Research design and its types: Exploratory, descriptive and causal

What is Non Probability sampling? Highlight its types. Non Probability sampling unlike probability sampling does not offer all the subjects equal chances of being selected. True random sampling is always difficult to perform because the researchers… Non Probability sampling & its types

What is Probability sampling? What are its types? Probability sampling is a sampling technique that allows each participant equal chances of of being selected in the process of sampling. The researcher uses methods of sampling… Probability Sampling and its types

What is sampling in research? Statistical sampling means selecting a small group or a sample group  as a representative section of the entire population and to perform a statistical experiment on it and then relate… Sampling and its types

iPhone X marketing Mix and Marketing Strategy Apple as a technology brand needs no introduction. While the company made an explosive return in the recent years, this kind of growth was mainly due to the… Marketing Mix and Marketing Strategy of Iphone X

Microsoft Strategic Analysis Introduction: Apart from being the maker of Windows Operating System , Microsoft is also well known as  a cloud player. However, the technology industry has seen higher competition during the recent years.… Strategic Analysis of MIcrosoft

Amazon Strategic Analysis Introduction: Amazon, the leading e-commerce brand of the world, led by Jeff Bezos was first incorporated in Washington in 1994 and again in Delaware in 1996. For the first time, its website… Strategic Analysis of Amazon